The Meritage Association

Questionnaire for Members and Prospective Members

Winery:___________________________________________

Contact name:_____________________________________

e-mail address: _______________________________

Phone: ______________________ FAX:______________________

Wines:

    • We produce a Red Meritage or bordeaux blend under our ____________ brand from the _______________ appellation.
      Current vintage: ________

    • We produce a White Meritage or bordeaux blend under our ______________ brand from the _______________appellation.
      Current vintage: _______

      Membership status:

    • Current. We?ve been members since _________.
    • Sign us up. We understand annual dues are $1/cs produced (capped at$500).
    • Lapsed. We were members from _____ to _____. We dropped out because
      ____________________________________________________________ ___________________________________________________________.

    • Potentially interested, especially if the Association provides the following services to members (please prioritize with 1 being your highest priority):
    • ____ Listing on the Meritage Association website, whose educational focus should be on consumers ____ trade ____ producers____ (please rank)
    • ____ Ability to link my winery?s website with the Meritage Association website
      ____ Ability to list my awards/scores on the Meritage Association website
      ____ Access to list of restaurateurs and retailers who feature Meritage wines
      ____ Regular Meritage Association press releases
      ____ Option to participate in Meritage promotional events (vintner dinners, tastings, auctions, strategic partnerships)
      ____ Access to on-off premise training concepts
      ____ Access to downloadable generic Meritage POS materials
      ____ Access to downloadable published articles on Meritage/blended wines
      ____ Access to downloadable ?canned? articles on Meritage for use in trade or winery newsletters
      ____ Access to guidelines for obtaining BATF label approval for Meritage or bordeaux-blend wines
      ____ Other:
      ________________________________________________
      ____ Other:
      ________________________________________________
      As originally conceived ten years ago, Meritage is defined as a blend of merit (among the best wines a winery produces, likely in small volumes) and heritage (the Bordeaux tradition of blending varieties). Today there are many imaginative blends on the market.

      Should the Meritage Association amend its bylaws to include blends that are mostly but not entirely made with bordeaux varietals?
      _____ Yes _____ No

      Should the Meritage Association amend its bylaws to include blends that are not necessarily made with bordeaux varietals?
      _____ Yes _____ No

      Should the Meritage Association amend its bylaws to accept blends that are not necesssarily among ?the best? a winery produces but otherwise meet the criteria?
      _____ Yes _____ No

      Should the Meritage Association forget trying the market the concept/category and return to a focus on protecting its trademark?
      _____ Yes _____ No

      Anything else you?d like us to consider? Thanks for your time and interest.

      Julie Weinstock
      Cosentino Winery
      Co-Chair

      Please FAX this questionnaire to 707/935-8559. Thanks.